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dinsdag, februari 15, 2005

Doing Things With Words 

Doing Things With Words: "Tolerable beverage
Fresh off the success of New Coke, the marketing geniuses at the Coca-Cola Company created OK Soda in 1994. The soda had an unusual marketing campaign, which featured negative publicity and was aimed at the 'disaffected youth' market.

OK Soda has been remembered more for its unique advertising campaign than for its fruity flavor."

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